When Complex Business Problems Are Simple

I want faster growth, so many new systems and processes internally, so many new product advancements externally, new marketing channels, new sales efforts, and on and on.  I have so many new ideas, plus so many current things moving in all directions it can get overwhelming trying to map out and make sense of it all in my head or on paper, let alone trying to tackle them.  The more the business grows, the more complex the problems seem.

Sometimes I have to stop and remind myself that business problems are all really simple at bottom.

When it comes to product development, what problem does the product solve?  Solve it better.

When it comes to marketing, get more leads.

When it comes to sales, close more leads.

That’s it.  Solve customer problems better, get more leads, close more leads.  Everything else is in service to those and matters in proportion to how well it serves them.