Be Patient, Keep Producing

I was listening to entrepreneur and social media maven Gary Vaynerchuk say that the most important thing for building an audience is patience when it occurred to me…

I’ve been writing pretty consistently for about eight years, and really consistently for three. I didn’t set out to build an audience and I write because I’m happy when I do, but I still get kicks out of seeing stuff I write get traction.

In July I had one post get 50k views and another get 70k. For the previous near-decade I don’t think I ever hit five figures with any post. This month’s views eclipse the view total for the first three years I wrote combined.

The point is this: if you show up every day and keep producing, there is no guarantee you’ll get quick traction. Keep doing it anyway. Do it for you. Then, possibly when least expected and for pieces you didn’t even imagine were great, something might click.