These Are Not the Droids You Are Looking For

If you don’t understand the product, it’s not for you.

If you’re offended by it, it’s not for you.

If you’re searching for objections, it’s not for you.

If you’re eagerly anticipating a “gotcha”, it’s not for you.

If it’s not for you, it doesn’t need to change to become for you. Because it’d never be for you anyway.