A Bias Against Cheesy

On my Momentum dash (Chrome plugin) this morning was a quote:

“Don’t go through life, grow through life.”

My immediate thought was, “That’s cheesy”.

But why?  The sentiment is simple and important.  It’s also pretty deep if you contemplate what happens when you switch your life from a motion metaphor to a growing one.  What’s with my immediate aversion?

It rhymes.

A pithy quote or inspirational phrase is great.  But if it rhymes it moves one notch too far up the cheese ladder.

I thought about why this might be.  Why do I have a bias against rhyming?

What about songs or poems?  Most of those rhyme, and the verses can be profound without necessarily feeling cheesy.

My current theory is this: something profound is memorable.  But when it rhymes, my brain begins to suspect a deliberate effort to make it memorable, which makes me think it might not be profound enough to be memorable on its own.  The use of rhyme has a trying-too-hard vibe.

But songs and poems are formats with baked in constraints, and the use of rhyme throughout doesn’t convey a stretch effort to be memorable (of course some lines might feel contrived just to fit the format).

I often have a dismissive reaction to anything too cute or cheesy.  It’s worth resisting.  I get the most value when I forget the messenger and the medium and take away something of value from everything I can.

Series Wrap-Up: Forward Tilt

Just wrapped up the Forward Tilt Podcast series.

If you enjoyed the podcast are looking to take the first steps towards building a great career, consider applying for our full startup apprenticeship program. 12 months where you will apply the lessons from Forward Tilt and a lot more on a daily basis and get real experience during a paid apprenticeship at a startup.

Check out the final episode of Forward Tilt now on iTunesYouTubedirect download and all major podcast platforms.

Also check out:

New Summer Internship Program!

We have a ton of top-notch people interested in Praxis, but who aren’t quite ready to commit to the full, yearlong program with a full-time apprenticeship, etc.

We’re offering a pilot program to address this!

A “Praxis Lite” if you will – 3-month virtual bootcamp, followed by a 3-month part-time summer internship at one of our business partners in Atlanta, Austin, or San Francisco.

It’s designed so it can be done over summer break from school, or if you just aren’t ready for a full-on professional apprenticeship but you want some experience and exposure.

We have capped participation for this pilot, so apply ASAP if you are interested!

The Praxis Startup Internship Program

12 Days of Christmas Blogging Challenge!

At Praxis, we’re obsessed with relentless personal growth, for ourselves and our customers.

One of the best, most accessible methods of pushing yourself is to take on small, short-term, daily challenges.

It’s not the size of the task that leads to greatness, but the ability to show up and do it every single day no matter what.

The compounding effect is amazing.

So, starting today, we’ve challenged everyone in our network to write and publish a post every day for 12 days, now through Christmas. The entire Praxis team is doing it, as are many of our participants, advisors, and alumni. You should join us!

I can’t tell you how powerful daily blogging has been for me since my friend and colleague challenged me to do it some five years ago. It has led to the creation of nine books, endless growth and opportunity, and one company!

Here are a few resources to inspire you:

Write for you, not for the audience

Why I blog every day

Ten benefits of daily blogging

What I’ve learned from writing every day




Dive in, commit, deliver.

You will be glad you did!

Why You Don’t Have a Job

Every company wants great talent.

Praxis is no exception.

We use the best information we can get to help us determine who will create value as a member of the team.

Marketing associate Brian Nuckols walks through exactly how he demonstrated to us he was worth working with.

This is amazing. And it demonstrates powerfully everything we’re helping young people see about the world and how to win opportunities!


  • We did not know Brian or have any character references prior to this. He had no “inside track”.
  • He needed full time work, but he ignored that and focused on companies he was interested in, even though in our case all we had was an (very low pay) internship. He never once asked about pay or a full-time role. He simply proved he could create value and his internship quickly became a job.
  • We never once saw nor even thought to request a resume, educational status, etc. In fact, we didn’t even know his amazing, outlandish mix of previous experiences until he started telling stories at happy hour as an employee. Why? Because that info is less valuable than what he did show us.
  • Brian spent probably 20 hours deep diving into our company, getting to know how we worked, and creating ways to demonstrate that knowledge in specific ways. He didn’t tell us, he showed us!
  • 20 hours sound like a lot? Compared to what? Five years padding a flabby resume by chasing credentials?
  • Brian’s specific ideas he proposed weren’t all great. We didn’t hire him because he had a perfect strategy for us. We gave him a shot because he demonstrated forward tilt, creativity, passion for our mission, detailed, critical thinking about our marketing, and a massive degree of self-learning and initiative.
  • Brian focused on US, not on him. “Here’s why I love what you’re doing, what it looks like to me, and what I’d do to help it grow”, vs. “Here’s what I’m all about and what I do and how great I am.”

If you’re buying a credential, polishing a resume, and blasting it around based on title and salary, you’ve missed the boat and wasted hours (if not years) and lord knows how much money.

The good news? It’s never too late.

Learn to create value.
Prove your ability to do so.

Check out Brian’s approach. It’s one great example among infinite variations!

Step-by-step here.

134 – Thaddeus Russell and the Horrible Truth about WWII

Thaddeus Russell is the author of Renegade History of the United States, founder of Renegade University, host of the Unregistered Podcast, and an intellectual entrepreneur.

In this episode, Thaddeus and I dive into World War Two. The reasons why the US joined the war, why Franklin Roosevelt wanted war with Japan and Nazi Germany, what stopped Jewish immigrants from leaving Europe, and more.

Topics Discussed:

  • Renegade University
  • The reasons people believe the US entered WW2
  • FDR and the war in the Pacific
  • Roosevelt’s desire for war with Japan
  • Jewish immigration to the United States
  • Trust in the media
  • Self-censorship in the media before and during WW2
  • The argument for going to war with Nazi Germany in 1942
  • Why Roosevelt wanted to go to war with Nazi Germany
  • Germany post WW1
  • Autarky in Nazi Germany and Japan
  • The US controlling international trade
  • US refusal of Jewish Immigrants before and during WW2
  • Immigration quotas


If you are a fan of the show, make sure to leave a review on iTunes.

All episodes of the Isaac Morehouse Podcast are available on SoundCloudiTunes, Google Play, and Stitcher

A Few Blogs I’m Enjoying…

Ever since my colleague at Praxis, Chuck Grimmett, setup an RSS feed for the 120+ Praxis participant and alumni blogs, I’ve had a steady stream of great posts each day.

Here are a few of my favorites over the past week:

The best story in the world that no one’s ever heard – Byron Chiado

How to exploit being (or looking) young – James Walpole

Being remembered isn’t worth it – Ryan Ferguson

Why businesses hire – Ryan Ferguson