‘No’ Saves Resources

In most jobs, the goal is to ‘get to yes’. But all the focus on yes can cause us to under-appreciate the immense value of no. No saves resources. Those resources can be redeployed to productive ventures, like turning more maybe’s into yes’s.

Unfortunately, it’s not fun to say no. People like to be liked and they like to be nice. When a question, invitation, request or commitment is hanging out there to which we’d like to say no, we often run away from it, ignore it and say nothing, hoping it will go away. We assume our neglect will send a message to the asker that will make them stop asking without putting us in the uncomfortable position of telling them no to their face.

The problem is, no answer doesn’t always mean no. It can mean yes, I forgot, maybe, not now, how about a slightly different version, or any number of things. It does not send a clear signal to the seeker that lets them know whether, to what extent, and in what way they should spend more time and resources pursuing an answer. This means the next most valuable items on their list have to wait.

I have come to love hearing no. Of course, I’d always rather hear yes, but apart from yes or variations of it (yes later, yes with modifications, etc.), no is the best response. No answer is the worst. It means all my effort gained me nothing. I have no idea whether or not to keep going or how much time to put in. I’m back at square one.

This is true in every industry and circumstance I can think of. It’s true in sales. It’s no less true in accounting, dating, or parenting. No creates value by freeing up resources to pursue other ends. Don’t be afraid to say no. You just might be helping the person on the other end of the question.