11 Lessons from Launching a Company

Buy this essay in book form on Amazon. Launching a company is more like having a baby than anything else I can compare it to. When I had the idea, it was like being pregnant.  A weird mix of inevitability and scary hard work.  You know this thing is going to - must - come into the world.  You also…


Lessons from Building Praxis - Part 11

"The brick walls are there to stop the people who don’t want it badly enough." - Randy Pausch There's a fatal flaw in your plan.  Your business model, or market, or pricing, or something about your crazy idea is going to stop you dead in your tracks.  Of course.  That's probably why no one else has…


Lessons from Building Praxis - Part 10

"There is no silver bullet that’s going to fix that. No, we are going to have to use a lot of lead bullets.” - Bill Turpin (quoted by Ben Horowitz) There's always that one hurdle that won't give.  It's the bottleneck slowing growth.  There's got to be some big, clever tactic that vaults you over in…


Lessons from Building Praxis - Part 9

"It ain't about how hard you hit, it's about how hard you can get hit and keep moving forward." - Rocky Balboa When your company is a newborn, all you can think about is throwing that knock-out uppercut on the status quo.  You're here to disrupt.  You're here to claim the belt.  You're here to…


Lessons from Building Praxis - Part 8

"I sold some stuff." - Lloyd Christmas Alright, the company is real now.  But your product requires some resources that only come when you have commitments from customers...and customers require a product before they'll commit to anything. It might be time to sell something you don't yet have so…


Lessons from Building Praxis - Part 7

"Everything I do, I do it for you." - Bryan Adams You've got a dynamite idea and a great product.  There are so many angles to market it, and so many verticals to sell.  You see a future where your customer base is massive, and you don't want to exclude anyone in your early efforts.  You struggle…


Lessons from Building Praxis - Part 6

"Maybe I destroyed the game.  Or maybe you're just making excuses." -- Michael Jordan They can do it because they got funding.  You're stuck because you need money to do all the big things necessary to grow your startup idea into a real company.  If only you had the advantages they do!  Of course…


124 - Pressing The Button with William Nava

William Nava is a philosopher, co-founder of pressingthebutton.com, Marketing Associate at Marginal Revolution University, and a Praxis apprentice. He joins the show to discuss the "Would You Press the Button?" thought experiment and how thinking it through led him to question his beliefs about…


Lessons from Building Praxis - Part 5

"Do not neglect to show hospitality to strangers, for by this some have entertained angels without knowing it." -- Hebrews 13:2 I had a lot to do, much of it outside my ability, much of it costly, and I had a few grand I could put on my personal credit card and that was it. The idea for Praxis…


Lessons from Building Praxis - Part 4

"The most powerful force in the universe is compound interest" -- Albert Einstein (unverified) Ever heard that riddle about whether you should take a million dollars or a penny, doubled each day for a month?  Take the penny.  You'll end up with $1.3M if it's a 28-day month, and as much as $10.7M if…