I was asked to describe what Crash does in five words or less. (Still working on it.)
So hard. And so good to be forced to try.
Not just for companies. For yourself too. What do you do in five words or less?
“Fight to make people free” might work for me. Still a little vague and abstract.
Coming up with the most concise form of a value proposition or mission takes longer than anything else. The famous “I would have written you a short letter but I only had time for a long one” is so true.