I’m not a details person. But I’m trying to find ways to pay attention to small details I can employ to create big value for others.
When you buy a new iPhone, the details of the packaging are amazing. They create these small moments of delight that set the tone for your entire relationship to the device.
When a song has that one background instrument that gives a little unexpected ear candy in that one small part, you wonder what made someone put that in? It’s not necessary to the main melody, but it’s the very thing that separates great songs from good.
I once bought a book that arrived in a very satisfying plastic wrapping that opened smoothly. I loved that book more than the contents warranted.
When someone takes the time to deliver small, pleasing details where they do not have to it creates not only value that will come back to benefit them, but also a positive externality of delight for the entire world.
I’m trying to get better at this.