I’ve had some interesting conversations lately around the terror of funnels.
Companies love them, because they make it easier to manage things and justify projections.
Customer hate them, because they can smell when they are being shoved down one and being widgetized isn’t a fun or natural experience.
But how do you create a mental model/map that’s more accurate AND more useful?
It’s a lot harder than you’d think.
I explore why in this article, a sort of shot across the bow to get ecosystem-focused people thinking and talking about how to visualize their view of the world in a way that makes building and managing a company possible.
Check out the article.