Marketing without Selling

The best kind of marketing is just value creation.

It could be a free product tier. It could be entertaining or enlightening content. It could be a language and community.

When done right, no sale is needed. Those you create value for will choose your product when the problem it solves arises.

They may still want to customize and negotiate, but they don’t need convincing because you’ve already built trust.

Going deeper on this today at this event!

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