“You’ve been nominated to be on this list of top people!”
I’m a marketer. I know the strategy. Give awards to people you think will in turn want to pay you for things. Buy some goodwill with flattery.
I know it. But I’m still flattered.
Anytime you find games that still work even when everyone knows it’s a game, figure out why, tap into the principles at play, and do more with those principles.