My Kid Learned More from Mario Maker than I Did from a Marketing Major

Mario Maker teaches marketing
Image courtesy my iPhone. Weird mustache courtesy Nintendo.

I’m not kidding.  I just watched my kid grasp basic marketing truths that took me years in the professional world to get. (I might be a bit daft, but that’s another story).

I didn’t end up graduating with a major in marketing, but it was my major for several semesters of useless university.  The only things I remember from those classes are the words “target market” with no real context.

That’s just it.  I needed a lived context.

So my son builds these levels on the WiiU game Mario Maker.  He’s posted some of his favorites to the network so others can play them and, if they like them, give them a star.  He checked in the other night only to find two of his favorite creations had been removed from the network because they did not get enough stars in a given time span.

Here comes the pain.  And the learning.

I watched him go through all the stages of grief.  “That can’t be right?!”…”How dare they!!”…”Maybe if I tweak it and change the name I can re-upload it?”…”It’s hopeless.  What’s the point of building levels”…and finally, after a long grieving process lasting almost minutes, acceptance.

Unaware of how enthralled I was with watching this unfold (because I pretended to still be reading) he repeated the entire situation to me, making a point to vent his frustration because of how hard he worked.

“The worst part is, that’s the level I worked on the longest and it was my favorite!  Some of my other levels are just silly and were easy to build, and they have more stars than this one.  I wonder why?”

Big Important Marketing Lesson #1: The labor theory is bunk

Karl Marx and a lot of other confused social scientists with bad beards (Adam Smith gets a pass on this one…no beard) like to claim that value is derived from the cost of production – the amount and difficulty of the labor that goes into it.  This is clearly false, and my son now knows it.

Even if you know this from a (rare) good economics teacher, you probably don’t really know it in your gut and know how to plan around it until you’ve experienced it.  Some of my favorite, most labor intensive blog posts get no love, while some silly Haiku I tap into my phone in a few seconds might get…well, a little more love at least (I guess my example isn’t that dramatic after all, since my readership isn’t that huge…Hi mom!).

This is an important lesson.  Sure, content is king.  Yes, build a better mousetrap.  The problem is that what you think great content and better mousetraps look like mightn’t be the same as what customers think.

There are two potential solutions: the product solution and the marketing solution (best used in tandem).  The product solution is to learn from what people do like and make products more like that.  The marketing solution is to learn what feelings people want to experience when using your product and do a better job of attaching those feelings to it, finding the niche of people who will “get it”, and getting the word out to them.

My son, a very stubborn and independent creative type not keen on compromising his design, immediately went with the marketing solution.

Big Important Marketing Lesson #2: 1,000 true fans, social proof, list building…

This is really a lot of lessons piled into one, but it all happened so fast it was like a single epiphany for my son.  It took me a long time to understand the value of building a “tribe” of loyal fans or customers (Hi mom!).  It took me a long time to see the value of capturing leads, doing personal one-on-one outreach to influencers and early adopters, and touting the real stories of happy customers to help draw in the more risk-averse with social proof.

My son had the epiphany less than ten minutes after his teary explosions during the second and fourth stages of grief.  Here’s how it went down.

He jumped onto some sort of chatroom type thing in the game and posted a question asking if anyone else had been frustrated by having a level removed for too few stars.  In minutes he was conversing with three or four others.  He checked out their profiles and levels.  He followed them.  They followed him.  Then they somehow came up with an agreement.  They would give each other the name of their newest levels and all play each others and give them a star, ensuring three quick stars, pushing it nearer the top of the newly added levels, raising the profile and keeping it from getting removed.

It was late and I was going to bed.  He doesn’t like to be the last one up, so he begged me to wait a few minutes while he dutifully played and starred some of their levels.  He double checked and verified that his new coalition had done the same for him.

Damn.

He went out and talked with people, built a tribe around a shared frustration, collaborated to find a solution, and engaged in what MBA douchebags might call “synergistic strategic partnerships” (I don’t know if MBA’s would actually say that, but I imagine they would and this is my article).  He added them to his followers so that there could be accountability, followup, and future collaboration.

As a dad one of my solemn duties is to always think my kid too quickly plays the victim and doesn’t take things into his own hands.  It’s the kind of self-righteous worry a parent feels entitled to.  Except this time he robbed me of the opportunity to start waxing about how in my day we had to pick ourselves up by our bootstraps and mustached plumbers didn’t get any stars from anybody.

After a brief moment of feeling a victim of the system and being angry with idiot consumers who don’t appreciate good product, he saw his frustration as an opportunity.  Surely someone else felt the same?  Surely there was a way to work around it?  And he did.

He realized that intentions don’t matter, value creation does.  But value creation is not just in the product, but the feeling people have about it, the reasons they have to care, the connection you build with them.  Now even before building a level he preps his loyal allies to reduce the risk and boost the ratings when it is released to the network.  This is what authors do with their emails lists (sign up for mine here, I have another book coming out and you can be one of the early reviewers…you too mom!).

Teachers Aren’t Very Good Teachers

My kid isn’t some kind of special genius.  The world we live in is the most resource, information, and opportunity rich in human history.  If kids freely engage the world and follow their curiosity and intrinsic goals they will encounter a more diverse range of ideas and experiences than we can imagine.  When I try to directly teach my kids this stuff they scoff or sigh or roll their eyes or play dead hoping I’ll go for help so they can finally escape my words of wisdom.

In fact, unless we actively work to suppress it our kids urge to learn, experiment, innovate, create, and adapt will blossom.  That suppression often takes well-meaning forms like direct, mandated instruction from adult “experts” who know almost nothing about Mario Maker or other contexts kids actually care about.  It takes the form of classrooms and textbooks and tests and pressure to careerify interests.  It takes the form of parental worry that if their kid doesn’t learn the same bunch of arbitrary, mostly useless facts they were forced to memorize at the same age they did everything will fall apart and society will crumble.

Relax.  Your kid is going to be fine.  Even if they play a lot of video games.

…………………………………………………………….

Here are a few other examples of learning by doing from my own life:

Why LEGO is more valuable than algebra

How my son learned to read when we stopped trying to teach him

School is a 16-Year Internship for Professors

Want to learn something?  Be around it.

The habits, ideas, processes, and perhaps most importantly, incentives of the environment you want to be a part of will teach you vastly more than consciously studied facts.

Julian Jaynes, in his seminal book on consciousness, cites a study where students were told to compliment any girl wearing read.  Within a week, red outfits were everywhere in the school.  The girls weren’t consciously responding to factual knowledge but internalizing the compliments and altering their behavior subconsciously.  Jaynes argues that learning signals, skills, and even reasoning are not, in fact, conscious processes.  In fact, after taking in the basic structure, being conscious of learning gets in the way and slows the process.

This means the subconscious queues and incentives of the environment are a more powerful force in determing what you learn than whatever conscious topic is presented.  What you pickup on and get rewarded for and see others doing to succeed or fail shapes how your brain transforms and adapts to succeed.

This has some pretty interesting implications for schooling, from kindergarten through college.

The school setting, whatever subject is being taught consciously, is a single-file line-standing, speak-when-given-permission, the “expert” knows all right answers, zero-sum, obedience training program.  The clear “winners” in the school setting are the authority figures and those who best please them.  The academics and kids who do things that academics like.

In other words, school is a 16-year internship for being a professor.

You’re immersed in the daily habits, worldviews, problems solving methods, attitudes, and incentives of professors.  What you learn from shadowing academics isn’t whatever topic they might be teaching as much as how to be like them.

This is, of course, the ideal program if you want to be an academic.  I have many wonderful professor friends and I’ve met some young people who want to be professors.  The system was built for them, and it’s a good fit.  They should stick with it happily.

The problem is that most people have no idea that they are in an extended academic internship.  Most don’t want to be professors or they simply have no idea whether they do or not because they’ve never been around anything else.

You can’t discover what you might enjoy or be good at from academic books and practictioners telling you about it.  You need to experiment and experience it.  You need to be around people doing those things.  You need to apprentice with people other than just academics to learn what people other than academics do and how to succeed in that world.

Get out of the classroom and try real world stuff to find what you enjoy and are good at and immerse yourself in the subconscious learning of how to succeed in whatever environments you explore.  A few courses or books or a major can’t give you that knowledge while your subconscious is fully occupied with learning how to be a professor.

You might not be learning much from the conscious process of schooling (hence forgetting everything after the test), but you’re definitely learning something in school.  The question is, do you want to learn that something?  Will it help you, or set you back in a dynamic marketplace that cares only for value creation, not academic process?

Yes, this realization is precisely why Praxis was created – to give you a real-world apprenticeship with top entrepreneurs in a variety of industries and dynamic businesses.  Check it out.

Stop Telling Good Arguers to Become Lawyers

I’ve met a lot of bright young people planning on law school or in law school.

I’ve also met a lot of unhappy lawyers.

I suspect lots of these young people will end up unhappy lawyers too, and I’ve got a theory as to why.

Lawyers are often “successful” in terms of external indicators and cultural prestige.  They tend to make good money and are held in esteem (lawyer jokes notwithstanding).  And, of course, lawyering is a perfect fit for some people.  I know some very happy lawyers.

But it seems a large percentage of the profession consists of unhappy people.  People who don’t particularly enjoy doing divorce or merger and acquisition paperwork.  Many who wish they could escape.

How did they end up there in the first place?

Because the educational conveyor belt doesn’t know what else to do with truth-seekers.

Everyone is motivated by a lot of things.  But most of us have one core value that, when push comes to shove, trumps the rest.  For some it may be freedom, for others security, adventure, or in the case of many an unhappy lawyer, truth.

Those whose dominant core value is truth are rather relentless.  They’re smart.  They like to argue, and they tend to argue well.  They want to get to the bottom of things.  They want to find the right answers.  They want correct facts and knowledge of right and wrong.  They are willing to examine and explore multiple sides of issues and ideas in the process.

Similar to those whose highest value is independence, they’re comfortable questioning authority.  But the freedom-seekers tend to be more willing to disobey or ignore the rewards and punishments of the education system.  They might rebel against assignments or good grades.  Truth-seekers on the other hand, though happy to question the status quo, are typically comfortable following basic rules and getting good grades as well.  They see winning at the grade system as a way of finding whatever truth is to be found there.

Herein lies the problem, and the beginning of their disproportionate and often unfortunate pursuit of careers in law.  The school system doesn’t know what else to do with them.

There are few ways to channel their truth-seeking desires in school.  There’s little in the way of philosophy, history doesn’t do as much debating as fact-spitting, and even the sciences pre-graduate level don’t really spend time questioning anything fundamental.

What’s left?  Debate and forensics.  Truth-seekers do well here.  They love it.  Most high school debaters will tell you it was the absolute highlight of their educational experience.  They finally got to question everything, look at all sides of issues, argue without being offensive or reprimanded.  And they got to “win”.

Parents and teachers of young truth-seekers are so conditioned with the conveyor belt mindset that they struggle to see beyond an easily identifiable handful of job titles.  The work/identity trap is also strong, so whatever junior likes must immediately be mapped onto a business card.  A focus on external indicators of success furthers the tendency.  The common refrain for young debaters is, “You’re always arguing.  You should be a lawyer!”  What other possible avenues for all this truth-seeking could there be?

“I get to search for the truth?  I get to debate it?  I get to make everyone proud of a prestigious career?  I get to make good money?  Yeah, I guess I do need to go to law school!”

So lots of them do.

And lots of them end up wishing they hadn’t.  They find out too late that most lawyer jobs have little to do with truth-seeking.  The law itself isn’t primarily about truth, and most law jobs are even less so.  They’re about navigating bureaucracy and nearly impenetrable wordplay to help people do very simple tasks like buy and sell things, move money, end or begin professional or personal relationships, or draft up “just in case” language.  It’s a fundamentally conservative endeavor, concerned with protection from liability more than the caution-to-the-wind pursuit of truth that landed them there.

Law requires attention to detail, a high degree of literacy, and plenty of patience and problem solving.  Those things are perfect for some people.  But those whose core value is truth aren’t often among them.

Because their desire for truth was so quickly tracked and careerified, they never had the chance to explore.  Law school is particularly problematic then, because of its astronomical price tag.  Upon completion, more doors have been closed than opened.  There are only so many jobs that pay enough to service the debt.  And by now they’re closer to marriage, kids, and other financial obligations that make lower starting pay gigs tougher.  After law school, they kind of feel like they have to be a lawyer, even if it doesn’t scratch the itch for truth.

A decade later and the debt burden might be gone, but the golden handcuffs replace it.  Quality of life seems locked in.  Mortgages, cars, schools, and prestige can’t easily be downgraded, even if they are unhappy most of the day most days.  It’s lifestyle slavery, and it kind of sucks.

Where else might these truth-seekers have gone with their passion?  Perhaps philosophy.  Not just in the academic sense, which often comes with its own bureaucracy and BS, but more generally.  It’s true, you can be a philosopher and a lawyer or a philosopher and a great many other things.  Your source of income and who you are need not be the same.  Seeking, writing, researching, fact-finding, and questioning are such general and generally valuable traits that a true philosopher can apply them in myriad careers.  But law is a career that makes being defined by anything else particularly hard.

How many authors, podcasters, coaches, mentors, counselors, investigative reporters, or entrepreneurs are at bottom truth-seekers?  Truth as a core value is applicable in a great many areas.  Most of all, someone with the freedom to follow their passion for truth is likely to discover or create a career we can’t even yet imagine.  Sadly, the school conveyor belt tends to corral more than its fair share into law.

So here’s the takeaway: Stop telling good arguers to become lawyers.

Let them explore the world fully and freely.  Let them try a lot of stuff.  Let them follow their questions.  If after real exposure to the day to day reality a career in law appeals to them, great.  They’ll choose law school.  But don’t obsess about placing them on a list of predefined career categories and channeling their core values into it before they know what’s what.

I’m a parent.  I get it.  We worry how our kids will feed themselves and build a life.  If they love something, our mind immediately tries to formalize and monetize it.  My son loves video games and comics and superheroes, and more than once I’ve begun formulating ways to turn this interest into a career as a video game designer or illustrator and set him on that path now.

Fight that urge.  Open the world up to them, not just the few aspects of it that come with a title and salary today.  But everything that it is and could be tomorrow.

This leads to another good question…what are some other career tracks that young people with other core values get placed on too early?…

The Absurd Assumption Behind Schooling

A bright young woman sent a thoughtful email after reading my blog post about how my son learned to read when we stopped trying to teach him.  She largely agreed with the approach but voiced some concern of not pushing kids to learn things of value to them.  I responded:

“Once upon a time I would have been terrified at an approach like we ended up taking with my son (and all three of my kids now that we unschool them), but I’ve come to believe that fear was rooted entirely in a set of assumptions I was taught, and not in any way based on my experience of actual human behavior or logic.

The false assumption is that humans will always do what is bad for them, not what’s good for them.  It’s the idea that humans are irrational and don’t know how to seek their own self-interest.  Thomas Hobbes is probably the greatest perpetrator of this idea (at least in reference to entire societies) which gives way to the myth of authority – the belief that, absent some violent strong man to set the rules and enforce them, people will loot and murder each other and destroy their own community, etc.

This idea is so utterly false and contrary to every shred of logic and evidence it’s a wonder it ever took hold like it did.  Its greatest advantage is that it is a) handy for crude versions of “original sin” in some religions and b) handy for power-hungry despots and moral busybodies.  It of course never attempts to answer the question of how humans too dumb to make decisions in their own interest can somehow be trusted to make decisions in the interest of the community at large.

I’ve come to believe this idea is nonsense.  Humans have every incentive to do what is good for them (based on their own definition of good) and will do a lot of hard work to make it happen.  Learning is a key part of this.  There is no need to teach anyone some skill or fact they don’t want to learn.  They will learn what they need when they need to.  In a literate society where the social and economic rewards of literacy are very high, people will learn to read.  When and how they want, but they will.  The Sudbury Valley school is an unschooling type facility that makes kids do nothing but what they want.  They’ve had kids learn to read at 4 and 14.  They all go on to live normal lives. (The 14-year-old won a prize for writing and became a professional writer, if I recall).

Humans don’t need authority dictating what they should value.  They need the freedom to discover through trial and error what they value and what benefits them.

I highly recommend – if you are as serious as you seem to be about grappling with these ideas – a few books.

“Free to Learn” by Dr. Peter Gray

Anything by Daniel Greenberg at the Sudbury Valley School

The point is not that humans are “naturally good” or some such nonsense.  It’s that they are naturally self-interested, and self-interest is sufficient motivation for them to learn what they need to live full lives.  Certainly better than what some dogooder thinks they “ought” to learn!”

Ecuador Trip By the Numbers

  • 5 weeks (one more remaining)
  • 3 complete changes in plan
  • 2.3 times over budget
  • 3 languages (kind of) spoken
  • 8 exotic fruits we’ve never heard of ingested
  • 7 colds
  • 3 sinus infections
  • 3 foodborne illnesses
  • 1 sprained ankle
  • 1 (probably) broken nose
  • 1 ear infection
  • 1 visit to the doctor
  • 4 cities stayed in
  • 9 cities visited
  • 3 climate zones experienced
  • 9 power outages
  • 14 books read (between my wife and I)
  • 2 visitors from back home
  • 1,000,000 (rough estimate) hours swimming
  • 28 hours spent driving
  • 30 or more videos streamed on Amazon/Netflix
  • 2 houses lived in
  • 4 flights (by the time we’re done)
  • 3 dollars spent on the best lunch ever experienced
  • 2,374 miles from home
  • 1 hell of a good time!

Let Your Kids Suffer

I’m convinced one of the best things a parent can do is let their kids suffer.  It’s also one of the hardest.

I don’t mean suffer from imposed deprivations, scolding, withholding of affection, or physical illness.  I mean suffering from the things that are inevitable parts of life and without which no happiness can come.

Mastering a skill.  Learning social dynamics.  Resolving conflict.  Choosing between two good (or two bad) options.  Discovering who you really are and how you fit in with the world around you.  These all involve some level of suffering, sometimes a great deal.  Yet none of them can successfully happen if a parent swoops in to circumvent the hardship inherent in the process.

When your kids are fighting with other kids, or getting hurt feelings over misunderstandings, or in agony over inability to achieve a digital or physical feat it can be brutal to observe.  Every fiber of your parental being wants to intervene and stop the struggle.  Maybe at least offer to buy them a food they really like to ease the pain a bit.  But such interventions rob kids of the growth that comes from learning to adapt and discover their own unique method of achieving their goals and finding happiness.

Even boredom can be hard to watch a child suffer through.  But if we rush in to entertain them and ease their boredom with reams of suggestions and exhortations we short-circuit their process of learning to be interested and interesting.

One of the best parenting tips I have stumbled on, and one I remind myself daily, is simply to do less parenting and let my kids do more living.  Even when it’s not all rainbows for them.

Episode 56: The Art of Selfish Learning, with TK Coleman

One of the downsides of formal education is that it fosters learning for the sake of satisfying a person in authority instead of learning in order to satisfy one’s curiosity.

Schools generally offer praise and avoidance of pain when learning rules are abided, which is still externally guided and not connected to our curiosity and goals.

TK Coleman comes back on the show to talk about the importance of selfish learning – approach that helps you achieve your goals and improve whatever it is that you see as valuable.

Learn selfishly!

This episode sponsored by Praxis and the Foundation for Economic Education.

Apply to Praxis now!

Check out FEE seminars to learn about economics and entrepreneurship this summer!

This and all episodes are also available on SoundCloud, iTunes, YouTube, and Stitcher.

What You Master in 15,000 Hours

If Malcolm Gladwell is right then it takes 10,000 hours to master something at the highest level.  I guess that means after the 15,000 hours a typical kid spends in public school they become a master and a half.  But at what?

Certainly not geography, or history, or math, or English, or any of the other arbitrary slivers of factual knowledge called “subjects”.  The learning is too fragmented, inconsistent, and lifeless.  If it’s not the subjects themselves what is the predominant trait or skill that happens consistently throughout that entire, nearly life-consuming 15,000 hours of schooled childhood?  What do kids master?

Seeking permission.

Children master the art of being permission seekers.  They lose the ability, to borrow from James Altucher, to choose themselves.  Each of those 15,000 hours share in common the absence of choice.  Students aren’t free to explore or follow their curiosity outside of incredibly narrow bounds, both metaphorical and cinder block and barbed wire.  Permission must be sought to speak, go to the bathroom, or do anything differently than the officially sanctioned authority figure has prescribed.

Is it any wonder people stick around in unhappy jobs and relationships?  Is it any wonder people numbly obey sometimes absurd and immoral laws?  Is it any wonder people don’t deviate from the education, career, and life path that was explicitly pushed on them?  Is it any wonder people don’t believe in or take pride in themselves or others in the absence of external rewards and badges and credentials?

Sometimes people say that anything other than 15,000 hours in school is radical.  I’m all for radical, but I can’t help but find it an odd way to view not sending your kids to school.  As John Taylor Gatto said,

“Is there a more radical idea in the history of the human race than turning your children over to total strangers who you know nothing about? Having those strangers work on your child’s mind, out of your sight, for a period of twelve years?”

15,000 hours.  Let’s hope Gladwell is wrong.

Getting Started on Entrepreneurship While You’re Young

In “The Future of School” I share my biggest regret:

“I wish I had more confidence, and earlier, about going my own way.”

It took me a long time to realize that all the things I thought and did differently weren’t things I should try to shut down, hide, or change.  They were my greatest strengths.

When you’re 14, 16, or 18, all the world seems to be screaming at you to look like the average of some aggregate.  Well-meaning teachers, parents, coaches, relatives, and friends want to know how you stack up on a series of “normal” indicators of status and ability.  They want you to know the stuff everyone else your age knows, and do the stuff everyone else your age does.

But the reality is that it’s the “Crazy Ones” who change the world.  It’s those who gain the courage and confidence to not suppress their unique take; their hacks and workarounds; their weird approaches and unconventional interests and solutions.  These are the makings of an entrepreneur.

And let’s be clear: entrepreneurship is the greatest single skill needed for the present and future marketplace.  Machines and software are taking off like never before, and they can follow rules and obey orders and perform rote tasks better than humans.  This is not cause for concern, but a huge opportunity.  It frees up humans to do what only humans can: creatively problem solve, innovate, experiment, and adapt.

But it does mean that the vast majority of what’s taught in traditional education settings is of little and decreasing value.  Knowledge of facts is nearly obsolete.  We have Google.  Memorization is silly when we have unlimited digital storage.  Following the crowd kills the best instincts and opportunities for value creation.  We need to re-ignite the entrepreneurial spark that everyone is born with.

That’s why we’ve built a 60-day entrepreneurship eCourse for teens.  It all begins with a mindset.  The mindset I wish I would have found sooner.  The mindset that says your best assets are your most unique attributes.  It’s about turning your creativity into a discipline.  It’s about becoming a self-directed, perpetual learner.  It’s about experimentation, trial and error, and approaching life like a game.

This course is hard.  You could easily scan it and gain a few bits of wisdom.  But that’s not what it’s built for.  It’s built for an intensive 60 days.  It’s built to make you a little uncomfortable as you learn to explore your own strengths, weaknesses, and passions, build a basic website, and share your ideas and lessons learned along the way.  If you go through it – really go through it and complete every part – you will absolutely walk away a different person, closer to your goals and the life you want to live.

If you complete the whole thing we’ll be impressed.  In fact, we’re giving you a free coaching session with course creator and Praxis Education Director T.K. Coleman if you do.  You think you can do it?

You don’t need to have that big business idea to begin on the entrepreneurial journey.  It starts by becoming the type of person who is ready and able to seize the moment when that big idea comes.  It starts now.

Are you ready?

Praxis Teen Entrepreneurship Course

Announcing the Praxis Teen Entrepreneurship Course

Praxis Teen Entrepreneurship Course

It’s here!

After considerable demand from young people and parents of young people (primarily homeschoolers and unschoolers) not quite ready for the full, year-long Praxis experience, we’re now offering a 60 day course for teens.

Praxis Education Director TK Coleman guides you through this intensive two-month experience as you learn to adopt mindsets and habits conducive to the entrepreneurial life.  This course is awesome.

Entrepreneurship is a mindset.  It requires deep, philosophical thinking.  It requires ridiculous levels of commitment and work ethic.  It requires genuine self-knowledge and self-confidence.  It requires big, crazy ideas.  This course is designed to help young people begin the journey.

I want to emphasize that this isn’t something that will be successfully accomplished as a casual daily dalliance.  It requires more than just consuming information.  It’s full of activities and ways to engage the real world and put knowledge to the test.  You can’t learn to ride a bike by reading about it.  You can’t learn to be an entrepreneur sitting back in your chair.

From the course intro,

“Information is only one small aspect of a good education. Anyone with an internet connection can find tons of information – it’s the easiest thing to find in today’s world.

So if you want to set yourself apart from the crowd, the key element is learning how to think about information critically, creatively, and practically. This course will help you do all three of those things by giving you daily challenges, exercises, and questions designed to help you engage the materials at a high level.

Don’t limit yourself to just being a reader or a listener. There’s no value in scanning your eyes over the words on a page just to say “I finished the article.” Learning isn’t about impressing other people or chasing after rewards. It’s about opening your mind, unlocking your potential, challenging yourself to think outside the box, and figuring out ways to use information to create value.”

One of my favorite sayings is, Agere sequitur credere.  It’s Latin for, “Action follows belief.”  Entrepreneurship is about action, but a precondition to action is belief.  Belief in the opportunity around you.  Belief in your vision of something better.  Belief in your ability to execute on it.  Belief and the actions that flow from it are not inborn qualities.  You can train yourself to see things differently, to habituate creativity and productivity, and to act on what you discover.

Are you ready?

*For the month of January, we’re kicking the course off with a 20% discount.  Signup now and get started on the journey!

Why My Wife and I (and Our Three Kids) are Spending Six Weeks in Ecuador

Sticking with an important theme in my life the better question might be, “Why not?

Still, given our stage in life, our kids ages, and our work and financial situation, it does raise some eyebrows when we tell people of our Ecuadorian excursion planned for early 2016.  There are several reasons we chose to do this, not least of which is the fact that there are far, far more reasons we can come up with not to do this.

That’s the thing.  The reasons not to will only ever pile up.  Screw that.  Perfect timing is a myth.  If we waited for the right time we never would have gotten married, had kids, adopted, taken new jobs, moved, moved again, started a business, unschooled, and all the other things we cherish most about our life.

The Idea

It began a little less than a year ago.  I was flying home from a business trip and listening to an episode of the Tim Ferriss Podcast.  It was an excerpt from a book called Vagabonding by Rolf Potts.  I knew in my gut I wanted to get out into the broader world with my family.  Not out of nowhere.  The podcast was just a nudge.  My own experience had me jonesing for international adventure for me and my kids already.

Between ages 12-20 I spent at least a few weeks, sometimes a few months, every summer in another country.  Mexico, Peru, Kenya, Honduras.  These were the most important and formative experiences of my youth.  I loved it.  It was really hard sometimes.  I learned so much and gained so much perspective.  Perhaps I’ll write more another time about what these trips did for me, but one of the things was to teach me forward orientation.  The first few times it was crushing to make deep connections to dear friends across the world then leave, never to see them again (and pre-Facebook, never to talk to them in most cases).  It made me learn to live in the moment and not hold on too tightly to past experiences.

My wife and I have always wanted to travel with our kids and let them experience the world outside the suburbs.  Not because we think it’s somehow morally superior or because we want to be international do-gooders.  Just because it’s really fun, and the best kind of challenge.  We both know how hard it was for us to move from the small-town Midwest just a few states away, and how good it was.  It’s too easy to assume your current geography is the best fit for you simply because you’ve never ventured out.  We want our kids to feel like the world is small and not be afraid of exploring all of their options.  We don’t want the exit option to feel so daunting to them.

The Decision

I got back from that trip and told my wife to listen to the podcast episode.  She did.  She knew right away what I was going to suggest and she wholeheartedly agreed.  Let’s spend some time abroad with the kids.  Not a vacation.  Not as visitors touring the sites.  Just normal, day to day life in a different place.  We knew this required more than a few weeks and a location that wasn’t just for popular attractions.  Don’t get me wrong, I love popular touristy stuff and we aren’t the type to go searching for the “too cool for the travel guide” spots when we travel.  But this wasn’t about travel.  It was about living.

I wanted two months, she wanted one, we settled on six weeks.  It seemed long enough to make us both uncomfortable and wonder if we’d get bored and restless and homesick.  We couldn’t just distract ourselves with novelty for six weeks.  We’d have to establish a daily routine.  Perfect.

The Timing

It seems weird to try to spend time abroad at this point in our lives.  Our kids are 4, 6, and 10.  That’s still pretty young.  We are not in a place to put money into anything besides day-to-day expenses.  I launched my company, Praxis, just two years ago and every ounce of material and mental resources go into building it.  We moved here to the Charleston, SC area just four years ago and we love it.  It’s beautiful, we’re not bored, and we’re beginning to make very deep and rewarding social bonds.  My wife and I are young, so it’s not like the clock is running out on us.

But we don’t want perfection.  We don’t want some experience that’s been planned and built up for years or decades.  We don’t want to overthink it.  We don’t want it to be that big of a deal.  We just want to try living somewhere else for a bit.  That’s it.  When will we be in a better situation?  Realistically, never.  There will always be something more pressing to spend our energy on.

Besides, there are several ways in which we’re in a perfect position to do this.  I own my own business and all of my colleagues work remotely.  Besides travel season, all I need is WiFi.  I live and breathe Praxis, but where I live and breathe it from is of little relevance most of the time.  We unschool our kids.  We have no schedule or obligations.  One of the reasons we chose to unschool was so that we could do stuff just like this.  How many kids get to do that?  Our kid aren’t wasting away in cinder block cells all day, so why should we follow the same routine as those that are?

We know it will be really, really hard.  Especially for me in the most intense phase of growing a business and trying to revolutionize the world.  But everything we do at Praxis is about living life on your terms.  If we preach it, we can live it too.

The Details

We had several constraints and preferences, but a lot of play room.  I travel a lot to conferences and events to speak and promote my company and the ideas behind it.  We couldn’t go in late spring/early summer, or in the fall.  Speaking season.  We also needed this to be really, really affordable.  As in, all-in, this six weeks in Ecuador needs to cost the same or less as if we had stayed home for the same six weeks.  We also needed reliable, solid WiFi.  (One of the first things we did was have our AirBnB host run a test and verify the speed, which is the same as what Comcast gives me in SC.)

We weren’t ready to fly more than 4-5 hours with kids as young as four, so South  and Central America were the target.  We searched around on AirBnB for a few days and found a place that looked crazy cool.  A bamboo beach house like something out of Swiss Family Robinson.  It was gorgeous, large enough, and well-rated.  No A/C and open, so mosquito nets, but otherwise not primitive.  Good price, good WiFi.  Why not?

The Act

Never the type to dwell too long on a matter, we booked it.  Was there something better?  Probably.  Would it be worth the agonizing and the time and energy to find it?  Probably not.

Once our non-refundable house was booked, the rest had to happen as a matter of course.  We’ve been alternating between excitement and terror since then, but that’s exactly what we want.  Just a little fear to overcome, mixed with the thrill of overcoming it.

We’ll set out just after the Super Bowl (what, you think I’m going to miss the NFL season?) and return around the Ides of March.  If all goes to plan it won’t be noticeable from the outside.  I’ll be working most of the day most days of the week as usual.  The kids will be doing what unschoolers do, which is precisely what drives their curiosity and interest, and we’ll be grocery shopping, going for walks, cooking, cleaning, reading, meeting with people, and enjoying the beach.

We’ll also be sweating, struggling to communicate in a village of Spanish speakers, adapting to new foods and smells and sights, and probably in many moments fighting homesickness.

This may be the first of many experiences living abroad.  It may be the last we ever do.  That’s why we’re doing it.  We need to know.  Will we love or hate it?  No amount of analysis can answer the question.  We’ll go find out for ourselves.

The Education System Isn’t Broken, It Just Sucks

Some people say the education system is broken.  It’s not.  It’s doing exactly what it’s designed to do.  The problem is that what it’s designed to do isn’t good, and it’s less valuable than ever.

I’m not one of those people who thinks it used to be a good system.  It’s not obsolete, it was wrong from the get-go.  It’s always produced undesirable outcomes.  I don’t think obedience, the ability to follow rules, falling in line with authority, uniformity of belief and process, and deferring to experts and standard explanations are desirable traits in individuals and societies.  I think they are dangers to be avoided.

To the extent that part of the result of this will-crushing process is some uniform skills that can be plugged into various business roles, there is some potential market value.  Though even these skills can be gained far better, faster, cheaper, and in more exciting and effective ways.

But today even those few things that people walk away with after 15,000+ hours in a classroom are of almost no value, and the trend is a further decline.

It is less valuable than ever to learn a skill.

It’s less valuable than every to learn to memorize, obey, hoop-jump, and test-take for bureaucratically approved authorities.

It is more valuable than ever to know how to think, how to learn, how to do what machines and software can’t.  Create.  Innovate.  Be entrepreneurial.

Once you realize that the education system isn’t broken you can stop trying to fix it.  It works really well based on its own principles of design.  You can’t make a hammer better at performing surgery.  You need to drop it and grab a scalpel, or invent a laser.

You’ve got to step outside of the education system altogether and build your own learning program tailored to your own goals.  It’s a challenge, but a lot easier than you might think.

Humans are naturally curious, stubborn, adaptive, knowledge-gathering, active, creative beings.  Those are all the things you need to begin, and you don’t really need to do anything to get them.  It’s harder to do what the current system does, which is snuff that out and create uniform widgets.  That’s why they need so many buildings, fences, supervisors, guards, and so much money.

All you need is an environment where natural human tendencies can flourish, bump up against the world, get feedback, and adjust.

Sometimes the system isn’t broken, it just sucks.  Get out.  Build your own thing.

What If My Kids End Up As Failures?

I write and podcast a lot about unschooling, entrepreneurship, liberty, living a free and self-directed life, etc.  Because of this it’s easy to feel pressure regarding my own kids.  What if they don’t turn out all right?  What if they become unhappy status-driven school-loving commies?  Wouldn’t that invalidate everything I talk about?

From a logical standpoint, no.  A person who secretly eats meat can have sound and compelling arguments for vegetarianism.  A person who could never play quarterback might be a great coach.  A bad mother might be a good thinker.

True, most people might ignore all ideas from someone whose life they don’t admire.  Post a good quote from a controversial famous person and you’re likely to have more people condemn the person than the quote.  Whether or not it’s fair, it will happen.

I’ve always been bothered by this way of evaluating ideas.  My arguments are either interesting and useful or they’re not, regardless of my unseemly personal tendencies like the occasional wearing of jorts.  I don’t feel much personal pressure to behave in any particular way in hopes that it makes my writing more appealing.  I can’t imagine doing so.  What a yoke to live under!  Yuck.

With kids it’s different.  Not in kind, but in degree.  The idea that what my kids do with their lives should be a determinant of whether what I write is good or bad strikes me as vastly more offensive.

If I’m a theist and my kids grow up atheists does that make me a failure?  Does it invalidate theism?  I may be a failure and theism may be invalid, but not because of what beliefs and behaviors my kids adopt.

If we were to say that me or my ideas could be considered bogus if my kids did not adopt them and mirror my life, what would we really be saying about children?  The implication is that a child is not an autonomous being capable of making choices and forming beliefs – good or bad.  The implication is that children are sponges who ought to and do, if properly trained, become whatever their parents wish them to be.  This is an idea I find disgusting.

Whatever environment we create for our kids they still have the freedom to choose the kind of life they want to live.  They have to go through their own process of discovery.  My hope is that, if we can maximize opportunities, minimize impediments, and avoid emotional damage, it will be easier for them to choose to live free and wonderful lives.  But here’s the kicker: free and wonderful must be defined by them, not me.

True, non-envious, non-manipulative love is when you desire other people to experience happiness on their own terms.  It’s pretty hard, but when you feel it it is delightful.  It’s like you get to live additional lives when you can truly take joy in other people taking joy.

Yes, I feel waves of panic from time to time when I consider how my own kids might choose to live their lives, both now and in the future.  But I fight it.  I take that pressure off myself as best I can.

I don’t feel obligated to have my kids be or think or do anything in particular in order to validate things I think and live.  They can choose whatever they want.  They’re on a journey to find truth just like I am.  Their journey can’t invalidate mine, nor mine theirs.

When Your Kids Call You Out

I walked into the kitchen this morning to grab a snack while working on my phone.  My five year old daughter called to me from the other room.

“Daddy, can you draw a face on this for me?”

I was in the middle of work, trying to get a quick bit of nutrients and return to my office.  I was distracted.  I didn’t feel like scrawling a face on a piece of packaging plastic with a mashed up pink marker.  I responded,

“I’m not good at drawing faces honey.”

I lied.

It is true that I’m not good at drawing faces, at least relative to an average person over the age of eight.  But my daughter already knows that.  She knows I’m not the best artist in the family.  She knows my son and my wife can both draw a better face than I can.  But she also knows I can do one better than her.  She asked knowing full well the extent and limits of my abilities.  So she called me out.

“Just do your best.  Just like I do my best.”

Ouch.

“Just do your best” is one of those phrases I use all the time as a parent, and it usually feels good.  It’s not condemning or harsh or full of phony, undeserved praise.  When your kid says, “But I’m not good at X!” parents can calmly say, “Just do your best!”  We wouldn’t want them to let fear of imperfection stop them, right?

In this case, I wasn’t getting called out for fear of failure.  I wasn’t avoiding face-drawing because I was afraid the face wouldn’t look good.  I’m way past that point.  I was getting called out for lying.  I was trying to pull a fast one on my daughter instead of just using direct, clear, honest communication.  Kids aren’t that easy to fool.

I really had two choices.  Draw the face or don’t draw the face.  Either one would have been morally and practically acceptable.  If I chose not to draw the face, the best thing would have been to give an honest reason.  “I’m sorry honey, I’m in the middle of some other things.  I’ll do it later if you still want me to.” or simply, “Hon I’m not going to draw a face right now.”

Those may sound harsh, at least compared to drawing the face.  But they’re less harsh than the lie I tried to get away with.  My daughter knows my lack of artistic skill is not the reason I didn’t want to draw a face in that moment.  So deflecting with that not only indicated I didn’t want to draw, but also that I didn’t respect her enough to just say so.

She got distracted drawing and went about her business, as I did mine.  I don’t think any major damage was done.  Still, not my finest moment in parenting.

It was a good reminder of how often and how easily we slip into dishonest forms of communication.  If it goes far enough, it can lead to self-deception, where we actually start to believe our false reasons for action or inaction.

If only I could bring my kids with me 24/7 to call me on my BS.