I hate to mow the lawn. Still, I love few things more than a freshly cut and edged lawn. I like the result, the problem is that only a few days later, it’s already visibly growing back. That means it has to be cut again. I want to be able to get it just right once and never have to deal with it again. (I hate haircuts for the same reason.)
I want to do things once and move on. I don’t like maintenance and repeated actions. I try to carry all the grocery bags into the house in a single trip, even when it ends up taking longer and being ridiculously awkward.
I’m not going to pretend this mentality is all bad. I think it’s a big strength much of the time. But the main problem with it is that it creates all kinds of existential overhead. I gets stressed just knowing something is in a constant state of limbo and not done for good. This stress sucks, especially when you run a business.
I’ve never met a business owner who loves their current website. It’s always, “Yeah, it’s not what it’s supposed to be. We’re making some changes.” Same goes for marketing copy, sales process, product, back office, etc. Everything is a process. You don’t just build it once. That kind of dynamism is wonderful for customers and necessary for producers, but it can be frustrating for a build-it-once-and-move-on guy like myself. I have to surround myself with people who enjoy the open-ended process (yet still have the ability to finish).
I can do it, and I do. It’s necessary. But I still haven’t learned how to do it happily. It still stresses me out. I guess I can start with my lawn. If I can make my peace with the fact that grass just keeps growing back no matter how short I cut it, and embrace the rhythm and cycle, maybe I can apply that to larger things.