Fans are fun, customers are crucial.

Fans tell you keep going no matter what, customers seek value.

Fans have lots of positive and negative feedback, customers have their wallets.

Fans can make you feel like a millionaire or a schlub, customers can make you one.

Fans want your time and attention and want to give you theirs, customers want results and give you what they think it’s worth.

Fans want to know what you think, customers want to experience what you build.

Fans like big movements and camaraderie, customers like effectiveness, even if lonely.

Fans like your personality, customers respect your product.